Cooper Corporation has prepared itself for energy efficient engines and generators. Gordon Dsouza, GM Marketing shares his views on the company's efficiency and plan for the future.
How is the demand for high end diesel generators and engines in the market?
Industry of diesel generators is good for us because we are a new entrant with new technology with CRDI on the lower ranges with great benefits on operating cost, great benefits on fuel efficiencies, emissions. We stand to gain; hence, now people are getting more and more conscious about green options, environment and of course money as we are the lowest in terms of operating cost. We can give gensets and engines that are capable of fuel saving cost up to 30 per cent as compared others in the market. We have to increase our range, increase our reach, increase our network.
How big is your business?
We are doing about 3,000 units per annum and in terms of sales it would be around Rs 70-80 crore. For this year our target is 6,000 units. However, we sell one lakh units per annum is the broad market size in the range of 10 to 250 KVA.
With the fuel price deregulation do you find any impact on the industry?
See there are two things. One is diesel getting deregulated and one is CPCB-II norms coming in for emissions on diesel generators. Both these CPCB norms are extremely strict as far emission is concerned. Everybody is gearing up, so today we are already there for CPCB-II whereas competition has to gear up. It means they have to tweak their engines, which means that the cost of the engine, so we will have a cost advantage going forward as well as emission is concerned. As far as price of diesel itself goes, we are far more fuel efficient, providing almost 30 per cent fuel saving.
Do you think with a price deregulation the demand for gas-based engine will increase?
Demand for gas-based engines will increase indeed. All our engines can work on CNG, so we are prepared in that sense. If there is a drastic shift going to gas, we have it.
How would you source your components for products?
We make, about 60 per cent of the engine by weight we make ourselves. Remaining parts buy form various vendors. Like we buy pistons, fuel injection system, radiators, cooling systems, control panels and filters.
Do you have any expansion plan for the years ahead?
We recent expanded our capacity. We had a 24,000 line capacity that has been doubled two months back. That is for the higher range engines and generators.
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